February 19, 2017
In Interview #2 Azar speaks in more depth about the specific cultural understandings, explaining how understanding – or misunderstanding cultural values and expectations – affects market […]
January 19, 2017
In Interview #1 Azar talks about the importance of recognizing and understanding cultural values in business markets. He calls this cultural competency (tm) and applies it to examples […]
September 5, 2016
While waiting for foreign companies and their direct investment to come knocking on our door here in America is one option, so much more opportunity for […]
August 9, 2016
There are several places for exchanging currency: Banks in your home country. Airports in your home country. Airport in the country of your Asian destination. Hotel in […]