Recognizing and Understanding Cultural Values Part II

In Interview #2 Azar speaks in more depth about the specific cultural understandings, explaining how understanding – or misunderstanding cultural values and expectations – affects market success.

Azar’s examples are fascinating and clearly underscore the direct relationship between cultural competency and business success. Whether a company is in and Asian market or a market in a different part of the world, Azar’s drive to understand the local culture will provide invaluable take-away information.